I led the comprehensive redesign of the QueroApostar website, redefining the brand identity to align with their new business strategy while preserving the original logo and color palette. The project began with the creation of wireframes and interactive prototypes in Figma to validate the new user journey. I developed a bespoke WordPress theme from the ground up, moving away from off-the-shelf templates to ensure maximum performance and security. The core of the technical architecture is a complex relational system using Custom Post Types (CPT) and Advanced Custom Fields (ACF), enabling seamless data interconnection across the platform.

https://queroapostar.com/